Hair Relaxer Litigation Campaign
For the Oliver Bell Group, I designed a targeted print brochure that supported lead generation for hair relaxer litigation, resulting in a 35% increase in qualified leads. The brochure was tailored to older Black-owned businesses and crafted to resonate with older Black women, the primary demographic affected by the legal issues.
Digital design
The design and messaging emphasized cultural relevance, accessibility, and trust. It highlighted the health risks linked to chemical hair relaxers and clearly outlined legal options. Distribution through trusted community channels helped strengthen engagement and amplify the campaign’s reach.
Emilie O'Neill 