Defective Medication Awareness Campaign
To raise awareness about a new Michigan law that made it easier to sue pharmaceutical companies for defective products, I created and placed display advertisements in two major local malls. These high-traffic placements were designed to reach a broad and diverse audience outside of traditional digital channels.
results
The campaign helped drive a 20% increase in qualified legal leads, proving especially effective in a competitive market where digital advertising costs were high. The mall ads served as a strategic complement to other offline and grassroots marketing efforts.
Emilie O'Neill 